A default font is often the first impression we make it’s the visual identity we present to other people via our resumes, documents, or emails. Still, while default fonts may not have the same flair as some of their more eye-catching cousins (we’re looking at you, Bauhaus 93 and Showcard Gothic), they communicate a distinct personality in their own quiet way-a personality that by extension becomes our personality as well. When a font blends into the background of a user experience, people can jump right into the creative process and stay grounded in their thoughts rather than thinking about the form those thoughts take.

We seldom give them much thought, and therein lies their greatest gift.

We’ve commissioned five new custom fonts– which should be the next default font?ĭefault fonts are perhaps most notable in the absence of the impression they make.